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media
  • ONE
  • Earned Media/Media Materials & Relations
  • Distribution of Media Materials & Relations
  • Political Campaigns
  • Business & Community Leaders
  • Product Launches
  • Press Conferences, Product Launch Events, Fundraising
  • Research, TV, Radio, Print, Canvassing, & Recruiting


Each client benefits from the one-on-one attention of an account exec who understands that brand building doesn't happen in their office or behind a desk. W. Anthony Patton Agency will directly interface with your targeted audience through focus groups of potential consumers comprised specifically of the types of customers that your marketing dollars are after. We further acquaint your brand with its intended audience by identifying the most viable and relevant live event opportunities available within your specified geographic region and targeted demographic.

Recent PR Projects/Clients

 






Earned Media/Media Materials & Relations

•Develop Project Brief

•Develop Positioning Statement & Key Message Points

•Strategize Media Opportunities & Sponsor Support

•Develop National & International Media List

•Develop Media Wish List

•Research & Confirm Dates For Press Conferences and/or Interviews

•Develop Teaser Announcement for Press Mailings

•Develop Outline & Templates for General Brochure, Website & E-Newsletter

•Develop Working Marketing & PR Timeline

•Site Visit if Appropriate for WAP Team Member


Distribution of Media Materials & Relations

•Lead Release to be Distributed to National & International Media List

•Once The Media Kit is Finalized, Send it to Target List Media

•Provide Extensive Follow-Up & Keep Track of all Long & Short-Term Pitches

•Begin Short-Lead Media Outreach to National Newspapers & Broadcast Media

•Continue with Select Media Interviews

 

Political Campaigns

Business & Community Leaders

•Develop Skeleton of Candidate Brief

•Develop Press Release Regarding Candidates Strengths

•Qualitative Research Regarding Candidate & Voters Alike

•Formulate Key Messages

•Develop Templates for General Brochure, Website, E-Newsletter & Iinvitations

•Develop Working Marketing PR Timeline

•Execute Advertising Plan

•Develop Project Brief

•Develop Positioning Statement & Key Message Points

•Strategize Media Opportunities & Sponsor Support

•Develop National & International Media List

•Develop Media Wish List

•Research & Confirm Dates For Press Conferences and/or Interviews

•Develop Teaser Announcement for Press Mailings & Key Customers/Sponsors

•Develop Outline & Templates for General Brochure, Website & E-Newsletter

•Develop Working Marketing & PR Timeline

•Develop Off-Site PR & Cultivation Events Leading Up To Proroduct Launch

•Work with Venues & Supporters to Help Produce These Events

•Create Communications Materials

•Manage RSVPS

•Staff Events

•Provide Neccessary Follow-Up in National Print & Media